Write a Sales Representative cover letter that highlights Prospecting, Negotiation, CRM management. Get role-specific tips and examples.
A strong Sales Representative cover letter goes beyond listing skills. Hiring managers want to see how you've applied Prospecting and Negotiation to deliver results. This guide covers what to include, common mistakes to avoid, and how to stand out.
Include specific numbers: quota attainment %, revenue generated, deal sizes, new logos won.
Yes. Sandler, Challenger, MEDDIC—show you have a structured approach.
Be honest but focus on what you learned. Show resilience and improvement trajectory.
I'm writing to apply for the Sales Representative position at [Company]. As a driven sales professional with 2 years of B2B experience and a consistent track record of exceeding quota, I'm ready to bring my energy and skills to your team.
At TechSales Inc., I've achieved 115% of quota for 6 consecutive quarters, generating $800K in new business. I manage 200+ accounts in my territory, using Salesforce and LinkedIn Sales Navigator to identify opportunities and maintain relationships. My approach combines thorough discovery with persistent follow-up—I believe the best deals come from genuinely understanding customer needs. I've earned two quarterly MVP awards for both revenue and activity metrics. I'm hungry to grow and learn.
I'm excited about [Company]'s product and market opportunity. I'd welcome the chance to discuss how my sales drive can contribute to your revenue goals.
Replace [Company] with the actual company name. Customize the details to match your experience.